{"id":34811,"date":"2024-05-22T20:12:32","date_gmt":"2024-05-23T02:12:32","guid":{"rendered":"https:\/\/informante.mx\/?p=34811"},"modified":"2024-05-22T21:09:21","modified_gmt":"2024-05-23T03:09:21","slug":"mastercard-utilizara-inteligencia-artificial-para-prevenir-fraudes-en-tarjetas-de-credito-y-debito-en-eeuu","status":"publish","type":"post","link":"https:\/\/informante.mx\/?p=34811","title":{"rendered":"Mastercard utilizar\u00e1 inteligencia artificial para prevenir fraudes en tarjetas de cr\u00e9dito y d\u00e9bito en EEUU"},"content":{"rendered":"\n

Esta estrategia busca proteger tanto a usuarios afectados como a otros que a\u00fan desconocen que sus datos han sido vulnerados<\/h2>\n\n\n\n

Redacci\u00f3n Informante<\/strong><\/p>\n\n\n\n

Mastercard anunci\u00f3<\/strong> este mi\u00e9rcoles 22 de mayo la integraci\u00f3n de inteligencia artificial<\/strong> en su tecnolog\u00eda de predicci\u00f3n de fraudes<\/strong>, lo que permitir\u00e1 identificar las tarjetas de cr\u00e9dito o d\u00e9bito comprometidas<\/strong> antes de que caigan en manos de ciberdelincuentes. Esta actualizaci\u00f3n de software se desplegar\u00e1 en EEUU a lo largo de esta semana, seg\u00fan inform\u00f3 la compa\u00f1\u00eda.<\/p>\n\n\n\n

En declaraciones a la agencia de noticias The Associated Press<\/em>, Johan Gerber<\/strong>, vicepresidente ejecutivo de seguridad e innovaci\u00f3n cibern\u00e9tica<\/strong> en Mastercard<\/strong>, explic\u00f3 que la inteligencia artificial generativa permitir\u00e1 identificar<\/strong> d\u00f3nde podr\u00edan haber sido comprometidas las credenciales de los usuarios, c\u00f3mo ocurri\u00f3 y remediar r\u00e1pidamente la situaci\u00f3n tanto para el usuario afectado como para otros clientes que a\u00fan desconocen que sus datos han sido vulnerados.<\/p>\n\n\n\n

La empresa<\/strong>, con sede en Purchase, Nueva York<\/strong>, adelant\u00f3 que el uso de patrones y contextos, como la geograf\u00eda<\/strong>, el tiempo y las direcciones, combinado con n\u00fameros de tarjeta incompletos pero comprometidos, permite llegar a los titulares de las tarjetas m\u00e1s r\u00e1pido para reemplazar las tarjetas afectadas<\/strong> antes de su uso por parte de delincuentes<\/strong>.<\/p>\n\n\n\n

\"ElEl software de inteligencia artificial de Mastercard identificar\u00e1 tarjetas comprometidas antes de ser usadas fraudulentamente (REUTERS\/Kacper Pempel)<\/p>\n\n\n\n

Gerber agreg\u00f3<\/strong> que estos patrones tambi\u00e9n pueden utilizarse en reversa para identificar comerciantes o procesadores de pagos potencialmente comprometidos<\/strong>.<\/p>\n\n\n\n

Millones de n\u00fameros de tarjetas de cr\u00e9dito y d\u00e9bito robados<\/strong> circulan en la deep web<\/strong>, disponibles para ser adquiridos por cualquier criminal. La mayor\u00eda de estos datos<\/strong> se han filtrado durante brechas de seguridad en comerciantes, pero una parte significativa ha sido robada de consumidores desprevenidos que utilizaron sus tarjetas en estaciones de servicio, cajeros autom\u00e1ticos o comerciantes en l\u00ednea inseguros. Estas tarjetas comprometidas pueden permanecer sin detectar durante semanas, meses o incluso a\u00f1os.<\/p>\n\n\n\n

Con la ayuda de la inteligencia artificial, Mastercard pretende<\/strong> alcanzar y notificar a los bancos acerca de las tarjetas comprometidas para que puedan reemplazarlas, minimizando el impacto en la vida diaria de los usuarios. \u201cPodemos contactar proactivamente a los bancos<\/strong> para asegurarnos de que se le brinde servicio al consumidor y se le entregue una nueva tarjeta lo antes posible\u201d, destac\u00f3 Gerber<\/strong>.<\/p>\n\n\n\n

\"VisaVisa tambi\u00e9n implementa cambios para reducir el uso de n\u00fameros est\u00e1ticos en tarjetas (REUTERS\/Dado Ruvic)<\/p>\n\n\n\n

El avance de Mastercard<\/strong> llega en un momento en que su principal competidor, Visa Inc.<\/strong>, tambi\u00e9n implementa cambios significativos en Estados Unidos<\/strong> para reducir el uso de n\u00fameros de tarjeta de cr\u00e9dito o d\u00e9bito est\u00e1ticos, que son los mismos para todas las transacciones de un usuario.<\/p>\n\n\n\n

Seg\u00fan ABC News<\/em>, Visa anunci\u00f3 modificaciones importantes<\/strong> que reducir\u00e1n la cantidad de tarjetas f\u00edsicas que los estadounidenses llevan en sus billeteras, haciendo que los n\u00fameros de 16 d\u00edgitos impresos en las tarjetas sean cada vez menos relevantes.<\/p>\n\n\n\n

Mientras tanto, los sistemas de pago intentan evolucionar del uso de n\u00fameros de tarjeta est\u00e1ticos a n\u00fameros \u00fanicos para transacciones espec\u00edficas, aunque este proceso podr\u00eda llevar a\u00f1os, particularmente en Estados Unidos<\/strong>, donde la adopci\u00f3n de nueva tecnolog\u00eda de pago tiende a ser m\u00e1s lenta.<\/p>\n\n\n\n

\"LaLa tarjetas con chip son usadas en m\u00e1s del 90% de transacciones en persona a nivel mundial (Europa Press\/Contacto\/Slavek Ruta)<\/p>\n\n\n\n

Seg\u00fan datos de EMVCo<\/strong>, la organizaci\u00f3n tecnol\u00f3gica detr\u00e1s de los chips en tarjetas de cr\u00e9dito y d\u00e9bito, m\u00e1s del 90 % de las transacciones en persona a nivel mundial utilizan ahora tarjetas con chip, mientras que en Estados Unidos<\/strong> esta cifra es aproximadamente del 70%.<\/p>\n\n\n\n

\n\n\n\n

Toda la informaci\u00f3n que necesitas saber la encuentras en nuestras <\/i>redes sociales y canal de <\/em><\/strong><\/strong>Telegram<\/em><\/strong><\/a>. <\/p>\n\n\n\n

!\u00danete!<\/em><\/strong><\/p>\n\n\n\n

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Esta estrategia busca proteger tanto a usuarios afectados como a otros que a\u00fan desconocen que sus datos han sido vulnerados<\/p>\n","protected":false},"author":1,"featured_media":34812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"footnotes":""},"categories":[12],"tags":[40],"class_list":["post-34811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mundo","tag-mundo"],"yoast_head":"\nMastercard utilizar\u00e1 inteligencia artificial para prevenir fraudes en tarjetas de cr\u00e9dito y d\u00e9bito en EEUU - Informante.mx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informante.mx\/?p=34811\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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